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Home- Visit Dunedin Fl
Dunedin, FL, USA
Dunedin, FL

About Visit Dunedin

Who is Visit Dunedin?

2021-22 Board and officers


Stephanie Joines -  President
Ken Carson - Treasurer
Amanda Bowman - Secretary


Rob Haver
Shelby Nelson
Steve Dugay
Nancy Calabrese
Ken Hanon
Ken Carson
Anne Bokneberg

Thank you all for being part of this organization!


In 2008 several local business volunteers organized under the banner Dunedin Destination Marketing Organization (Dunedin DMO).  The purpose of the organization was to locate monies through grants and private business donations to enhance tourism for Dunedin as a whole through a marketing program that included print and TV media.  In 2010 we adopted the name Visit Dunedin to mirror the efforts of two other important tourism marketing entities – Visit Florida for our State and Visit St. Pete/Clearwater for our County.  Next we expanded by bringing in more financial partners and volunteers.  We purchased the domain name and designed a logo to represent our organization.

Our Founding Partners

  • Visit St. Pete/Clearwater
  • Toronto Blue Jays
  • City of Dunedin, FL
  • Downtown Dunedin Merchants Association
  • Dunedin Chamber of Commerce
  • Advantus Leisure Management ( Bon Appetit, Café Alfresco, Café Honeymoon)
  • Dunedin Fine Art Center
  • Honeymoon Island Administration
  • Dunedin Golf Club

Projects and Campaigns


  • 100,000 rack brochures designed, printed and distributed annually in over 700 locations in the tri-county area
  • TV ad produced and broadcast throughout the Tampa Bay area to draw locals and visitors here in July and August
  • ½ page ad designed and inserted into the Visit St. Pete/ Clearwater Visitors Guide
  • Promoted Caladesi and Honeymoon Islands after the designation #1 Beach in America was announced nationwide by Dr. Beach
  • Promotional budget reached $76,000 


  • Redesigned rack brochure and increased distribution to 125,000
  • Produced a second commercial that was shown over 370 times over 6 weeks
  • Worked with the Dunedin Chamber of Commerce to provide expanded website tourism information
  • Assisted with the Chamber of Commerce to set up and install a live tourism webcam with remote control capabilities in our downtown
  • Provided many co-op advertising opportunities for Dunedin businesses
  • Promotional budget reached $65,000


  • Rack brochure distribution continues
  • Established discussions to bring the Jolley Trolley to Dunedin and coordinated the inaugural celebration
  • Coordinated the Dunedin Dine Around with Visit Florida and Visit St. Pete/Clearwater where meeting planners spent $10,000 in Dunedin Dollars
  • Coordinated the Where Guestbook and Quick Guide advertising
  • Promotional budget reached $65,000


  • Brochure distribution continued and updated design
  • Where Guest Book and Quick Guide advertising updated and expanded
  • Branding assistance and financial contribution to the City
  • Jolley Trolley financial assistance to the City
  • Jolley Trolley advertising to draw visitors here
  • Destination Magazine Ads and Dunedin Exposure
  • Planned Promotional budget $94,000 
    ($68,000 achieved)


  • Assisited Chamber of Commerce and City of Dunedin to establish a free WIFI zone for downtown tourists.
  • Contracted for a new tourism website
  • Continued brochure printing and distribution
  • Held meetings to bring outside corridors into our marketing plan.
  • Set groundwork for major online marketing plan for new web site
  • Explored outside advertising opportunities at our international airport

2013- Current 

  • Social media build and expansions
  • High quality drone video productions
  • Airport campaigns
  • Print campaigns
  • Blue Jays backstop ads with international coverage
  • Many other media marketing


Over $500,000 dollars invested into tourism promotion to date
Measurable increases to Honeymoon Island and Caladesi Island, creating record visitor numbers
Substantial increases to Dunedin Chamber’s visitor center and website
Over $350,000 in volunteer labor hours from the committee members
Over 500,000 Dunedin brochures distributed in Pinellas, Pasco and Hillsborough Counties 

 Thank you to our current partners-
Visit St. Petersburg/Clearwater
Toronto Blue Jays
City of Dunedin
Downtown Dunedin Merchants Association
Dunedin Chamber of Commerce
Dunedin Fine Art Center
Advantus Leisure Management
Dunedin Golf Club
Holiday Inn Express & Suites
Beso del Sol
MJ Fashions & Gifts
My Favorite Things
The Celtic Shop of Dunedin
Barbara Flowers
Kelly’s, Chic a Boom Room & Blur
The Living Room/Dunedin Smokehouse
Orange Blossom Creative Group
Off Broadway Salon
Michael’s Hair Designs
Nancy’s Fancy
Zucker and Zucker Marketing
Honeymoon Island Administration


Board Meetings:

Jan 8th, April 1st, July 1st, Sept 2nd, Oct 7th - These are closed meetings for Board directive.

General Meetings:

First Wed of the month.  - Open meetings for our partners and those wishing to provide input. Locations TBD please email for more information.

Presentation for proposals: 

Those that are interested in Visit buying their media/advertisement programs must present a printed or electronic proposal to the Board via email ( or at a general meeting prior to June 3rd.  July 1st Board meeting the Board will review all proposals and will invite candidates for a presentation to the Board if needed.  All budget will be finalized by Sept. 2nd and approved by Oct 7th.  We do not allow sales presentations at our general meetings.  Generally, if annual budget allows, we keep a small discretionary budget item for items during the year.  Please contact a Board member after a meeting about this fund.